Data, Context, and Rules | Building Agents for Business Critical Processes

Make runs dozens of business-critical AI agents in production across sales, support, and product. This session showcases a few of them and goes deeper into what it actually takes to build, scale, and improve agents you can trust with critical work. Expect builder best practices, lessons learnt, architecture decisions, and governance trade-offs, the kind of detail that separates production-grade agents from demos that fall over the moment real users touch them. Geared toward a technically savvy audience, but not developers.